The University of California, Irvine Extension announced the availability of a new online course titled Sports Marketing. Designed for marketing professionals looking to obtain a better understanding of marketing in the sports world, the 11-week course will begin on March 26. A free, informative webinar on March 6 from 11:30 a.m. to 12:30 p.m. PST will provide participants with a glimpse into how sports marketers effectively use traditional marketing strategies to achieve campaign goals.
'Sports marketing is a multi-billion dollar global industry,' said Melanie Mitchell, acting director of management, marketing and business programs at UC Irvine Extension. 'In today's competitive business environment, individuals who possess a complete understanding of how best to market in the sports industry will forge ahead of their competition.'
At the end of the course, participants will have a complete overview of the various applied principles of sports marketing through two broad domains: marketing through sports and marketing of sports. Course content will include the study of both domains and cover how sport marketers utilize traditional sports marketing, sponsorship, endorsement, licensing, venue naming rights and strategies to meet organizational objectives.
Course instructor Heather M. Wuebker, M.B.A. is the executive director of communications for the School of Social Sciences at the University of California, Irvine. She has more than 10 years of combined marketing and communications experience in the non-profit and education sectors, and has been teaching undergraduate extended studies courses in marketing for Adams State College for the past six years.
For more information on the new online course and webinar or to register, please visit http://unex.uci.edu/courses/sectiondetail.aspx?year=2012&term=SPRING&sid=00132 or call 949-824-5414. About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals -and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at extension.uci.edu, or join us on Facebook at facebook.com/uciextension. About the University of California, Irvine: Founded in 1965, UCI is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UCI is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UCI contributes an annual economic impact of $4.2 billion. For more UCI news, visit www.today.uci.edu.
Keywords: Advertising.
This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2012, Marketing Weekly News via VerticalNews.com.
