The University of California, Irvine Extension announced the availability of a new online course titled Sports Marketing.
Designed for marketing professionals looking to obtain a better understanding of marketing in the sports world, the Company said the 11-week course will begin on March 26. A free, informative webinar on March 6 from 11:30 a.m. to 12:30 p.m. PST will provide participants with a glimpse into how sports marketers effectively use traditional marketing strategies to achieve campaign goals.
'Sports marketing is a multi-billion dollar global industry,' said Melanie Mitchell, acting director of management, marketing and business programs at UC Irvine Extension. 'In today's competitive business environment, individuals who possess a complete understanding of how best to market in the sports industry will forge ahead of their competition.'
At the end of the course, participants will have a complete overview of the various applied principles of sports marketing through two broad domains: marketing through sports and marketing of sports. Course content will include the study of both domains and cover how sport marketers utilize traditional sports marketing, sponsorship, endorsement, licensing, venue naming rights and strategies to meet organizational objectives.
According to a release, course instructor Heather M. Wuebker, M.B.A. is the executive director of communications for the School of Social Sciences at the University of California, Irvine. She has more than 10 years of combined marketing and communications experience in the non-profit and education sectors, and has been teaching undergraduate extended studies courses in marketing for Adams State College for the past six years.
University of California, Irvine Extension is the continuing education arm of UC Irvine.
UCI is a top-ranked university dedicated to research, scholarship and community service.
More information:
www.today.uci.edu
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